The Reuters Institute for the Study of Journalism has published three reports about information consumption trends, clarifying that access to news from the smartphone is becoming the primary means for it in the United Kingdom.
Nic Newman, associated researcher explains that as the smartphone is becoming the first device to access news, media are forced to develop new strategies to pack the content into smaller screens. In this sense, Newman recommends five trends to make the mobile the first device for information consumption.
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Notifications will be the first way to draw public´s attention
One of the greatest challenges editors are facing is drawing audience´s attention, precisely on a device that offers constant distractions to the user. For this reason, Newman believes that notifications have the potential to deliver the right content to the right user at the right moment, being this a promising method to connect with smartphone users.
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The mobile web has to be faster
If native contents are becoming the biggest digital stakes in media, they should also consider improving loading speed in mobile webs.
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Bots and messaging apps will gain popularity
Despite edtiros are starting to distribute content thru messaging apps like Line, Whatsapp or Messenger, Newman warns that the media have to create specific content for chat apps and not drop desktop content into mobile webs.
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Virtual and augmented reality will generate new ways of reading:
New technologies will generate new reading habits like leaning forward or backward according to the virtual reality content. So that the use of virtual and augmented reality will create new immersion experiences for mobile displays.
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Virtual assistants will give voice news notifications:
As technology continues to develop many typical news features will be replaced with voice notifications. Thus, editors must stand out in an automatized ecosystem to attract readers via voice activations.
Source: El Economista
Link: http://www.eleconomista.es/negocio-digital/innovacion/noticias/7721709/07/16/Cinco-tendencias-por-las-que-el-movil-se-convertira-en-el-primer-medio-de-acceso-a-la-informacion.html
