NIU captivates Mexico with a new smartphone: ANDY 5.5E

new smartphone

High quality, modern design and accessible price are the main features of this model. A strategic alliance with MediaTek allows to offer a higher performance

MEXICO CITY, August 2016.- NIU announced the arrival of a new smartphone, the ANDY 5.5E. Avilable in the country in blue and gray, it offers a fresh design for those who love simple concepts with a modern touch. As to technical specs, this model offers everything you´re looking for in a smartphone.

“NIU´s essential technology keeps Mexico connected with a versatile, high-tech product portfolio for different market sectors at the most competitive price”, said Eros Vasquez, NIU Mexico Country Manager. “Focused in high quality, modern design and accessibility, NIU has strengthened the bond between users and technology offering truly comprehensive products”.

NIU works on the development of technological, high performance products to meet the user’s needs, looking for easy to use features and the development of specialized functions for more demanding users. NIU´s ANDY 5.5E gives the Mexican consumer a high performance thanks to a strategic alliance with MediaTek.

“MediaTek has been working in different features in smartphones such as camera effects and better battery performance”, said Hugo Simg, General Director of MediaTek Mexico. “Besides giving better performance to the new NIU smartphone, this alliance offers technologies focused in user´s needs”.

The News

The ANDY 5.5E is developed on a MediaTek solution (MT6580) that includes a Quad Core 1.3GHz processor, supported on a 3G network. This device is great for those looking better performance without complications and to capture the best moments thanks to its 8MP rear camera with flash LED and panoramic shots, face detection and autofocus. Also has a front 1,3MP camera for selfies.

This new smartphone comes with a dazzling 5.5 inch display and high 720 x 1280 pixels resolution giving the user an excellent multimedia experience in the actual digital cultural. Its 3000mAh battery gives an outstanding performance of more than 12 hours of call time and 500 hours in standby.

This device is available with Movistar from $1,899 mexican pesos, tax included.

Additional resources 

About NIU

The NIU Brand was created to give consumers a durable mobile device with great design and performance to make their everyday easer without scarifying quality and the benefits of modern technology. NIU with multi-SIM, multimedia functions and various colors connects their personal, work and entertainment needs with their lifestyle. NIU is all you need.

About MediaTek 

MediaTek is a pioneering fabless semiconductor company, and a market leader in cutting-edge systems on a chip for wireless communications, HDTV, DVD and Blu-ray. MediaTek created the world’s first octa-core smartphone platform with LTE and our CorePilot technology released the full power of multi-core mobile processors. MediaTek [TSE:2454] is headquartered in Taiwan and has offices worldwide.

Contact information 

Joyce Andreína Peña
Public Relations LATAM and USA
+1 (305) 500.99.29 EXT. 5264


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