More than 1000 athletes will congregate in Brasil for the sporting event. Río 2016 app all ready has 100.000 downloads
The Río 2016 Olympic Games are about to begin, and whether you´re in Río supporting your country or at home, technology will allow you to enjoy with every detail the incidences from the comfort of your smartphone.
For this occasion, an incredible increase in the audience is expected since last edition (London 2012 – 4.800 million viewers), increase in which new technologies and mobile apps play a big role. The access to mobile devices brings users closer to massive sport events.
There are multiple options to follow up close the Olympics, however these are some of the official apps:
Río 2016: is the official app created by the Olympic Committee and includes the most complete information about the history of the games, participating countries, interesting data about the disciplines, the route of the Olympic torch and real time results of the 306 competitions that more than 10.000 athletes will dispute.
Snapchat: this alliance sets a precedence in the history of the Olympic Games, since it’s the first time NBC allows the distribution of the competitions outside the NBC platforms. This is because Snapchat reaches an important and interesting demographic group in the United States. The app will have a dedicated channel for the main events of the Olympics.
BuzzFeed will be in charge of the curatorship of the videos.
For those who are attending the event…
Moovit: is an Israeli app incorporated by Río´s government as a part of the Mobility Olympic Plan, as the official transportation app. Those in Río for the games will have access to information about all bus lines, BRT, VLT, vans, trains, subway stations and cableway.
Airbnb: is the official provider of alternative accommodation services that facilitates the online rental accommodation, including places at affordable prices. The platform has more than 3 years functioning in Brazil and offers more than 45.000 accommodation options in the country.
Despite the opening that the Olympic Committee has shown regarding the use of new media, the guidelines for social media usage prohibits the live streaming apps, such as Periscope or Meerkat inside any Olympic facility.
The guidelines also express that athletes and accredited staff can record videos inside the facilities only for personal use, so then cannot be shared in any web, blog, social media or photo and video exchange platform.