A recent study developed by Influence Central showed that the most important item women cannot go out without is mobile device (48%), leaving in second place the handbag (26%). On the other side, kids receive their first mobile device at age 10
The investigation, called Smartphones & the Dramatic Reshaping of American Families, conducted a survey to 500 women with the purpose of knowing the impact of digital technology and the use of electronic devices in the family. Specifically, the studied reached to know how they use technology, how many devices they have and the use has increased.
One of the most important and evident findings about the modification of conducts and use of technology is the increase of homes without a fixed phone line (54%) vs. 2012 (33%). The new reality is that there are now 2.6 smartphones at home.
The use of mobile devices has diversified, today is considered a multitasking friend to take videos and pictures (70%), social media (51%), texting (57%), surfing the Internet (38%), GPS for directions (33%) and as an alarm clock (53%), a question that wasn´t asked in 2012. Now, 81% use it near the bed at night vs. 62% four years ago.
The family dynamic has also changed, 31% of surveyed parents admitted sending text messages to other members in the same house.
A subcategory of the study called Kids & Tech: The Evolution of Today’s Digital Natives revealed that kids are receiving their first mobile phone at age 10.
The access to Internet has skyrocketed in home and even 64% of kids now can access their network from their own computer or tablet; 38% does it from their phone and 20% thru their game console. For car entertainment, tablets are the most used (55%).
Currently, 50% of kids have social media accounts since age 12, however a 39% of them had them opened before that age. The most used platforms are Facebook and Instagram with a 77%.
Despite the increased use of technological devices, 27% of parents use online tools to control/filtering programs and internet platforms. The parental control of text messages, social networking platforms, applications and browsing time increased 20 % compared to 2012.